Benchmark product sheets
Compare your cards with your competitors.
Sentric supports the tabs of your catalogue to those of the competition and analyzes titles, descriptions, images and features.



Example of the benchmark
Three benchmark comparisons
Bosch ARM 34
Wave 1 2024 · 9/18/24
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| Product details | Leroy Merlin Reference card | Amazon Competitor | ManoMano Competitor |
|---|---|---|---|
| Main image | ![]() | ![]() | ![]() |
| Title | Electric mower BOSCH ARM 34 1300 W L 34 cm 48 characters | Bosch Electric mower ARM 34 (1300 Watt, width/height cutting: 34 cm/2-7 cm, cardboard) 98 characters | Bosch ARM 34 Black AC, Green 47 characters |
| Description | Electric mower BOSCH with 1300 W power. It has a cutting width of 34 cm. The extension is available separately. The abs frame does not rust and makes the mower light. Cen… 723 charactersRead the detected textElectric mower BOSCH with 1300 W power. It has a cutting width of 34 cm. The extension is available separately. The abs frame does not rust and makes the mower light. Centralized cutting height adjustment with 5 positions. The expulsion of the grass is back. Complete with rigid collection bag (plastic) with a capacity of 40 liters. The handlebar is adjustable in height and foldable completely to optimize the space. This lawnmower is particularly suitable for use in gardens without slope and with surface obstacles up to 400 square meters. The acoustic pressure of this lawnmower is 81 dB which makes it one of the quietest in its category. | Note! The rear wheels are inside the upper green box. A note on this may be found at the bottom of the box. Powerful 1300 watt motor for a lawn cut clean Easy adjustment … 638 charactersRead the detected textNote! The rear wheels are inside the upper green box. A note on this may be found at the bottom of the box. Powerful 1300 watt motor for a lawn cut clean Easy adjustment of the cutting height thanks to the central adjustment of the cutting height Less work breaks for emptying thanks to the basket pick up grass from 40 liters Save space thanks to the double folding handle and the basket pick up stackable grass Reduced weight for easy transport. ARM 34 - the powerful multipurpose lawnmower Supply: ARM 34, collection bag 40 l, cardboard | Bosch ARM 34 Black AC, Green 47 characters |
| Total images | 5pictures | 8pictures | 1pictures |
| Images set | 3 | 1 | 0 |
| Description textured | No | Yes | No |
| Operating instructions | No | No | No |
| Price shown9/18/24 | €159.90 | €147.11 | €185.71 |
| EAN | 3165140746601 | 3165140746601 | 3165140746601 |
Example of AI feedback
Organize the description in paragraphs and subtitles to make the characteristics more legible.
- Separate features and equipment with subtitles.
- Use a list to make the information already available readable.
Examples from benchmarks Sentric: here we show only an extract of the analyzed data, data and feedback. The full report contains additional fields and evaluations. Prices refer to the indicated detection.
The benchmark updates your personalizations.
The benchmark offers you how to improve your cards. You evaluate feedback and choose which to accept: approved ones automatically update templates and instructions of active customizations.
Comparison
Sentric analyzes your cards next to those of competitors and detects differences.
Feedback
Get concrete directions. You can accept or choose not to apply them.
Updated Setup
The feedback you accept automatically updates instructions, fields and structure of your templates.
The updated rules are used in the cards generated with Product Generator or requests via Product Card Supply.
Analysis criteria
What analyzes the benchmark
How many images have every tab, what types are present and what other content accompanies the product.
Images
- Total number of images
- Pictures on white background
- Images set
- Product details and zoom
- Images with technical cards
Other media
- Video Presence
- Interactive 3D rendering presence
The comparison considers both the structure of the texts and the information they contain, with ratings and comments for each card.
Title
- Title length
- Brands and product identifiers
- Technical characteristics
- Targets and time references
- Emotional tone and visual elements
- Score and comment on the title
Structure of descriptions
- Length and number of paragraphs
- Organization and Text Structure
- Content repetitions
- Score and comment on the description
Information about descriptions
- Brands, identifications and technical specifications
- Benefits and product recipients
- Operating and assembly instructions
- Warnings
- Related product references
Other elements of the text
- Certifications and indications on sustainability
- Provenience and indications on disposal
- Time references
- Emotional tone and visual elements
The specifications are supported by field by field, grouping the equivalent names used by different retailers.
Fields and values
- Names of the features in the tab
- Values for each field
- Measures and units, when stated
- Data present or not reported by retailers
Comparison between cards
- Grouping equivalent names
- Competitive values flanked by characteristic
- Read for single product and per category
The rules of your catalogue
Apply benchmark feedback to your catalog.
The feedback you accept automatically updates the Sentric customization rules active in your project. Here you can find the jobs to adapt content and structure of your product cards.
Title
Titles according to your conventions.
Descriptions
Texts according to your instructions.
Categories
Products in your category tree.
Options and variants
Names and values of variants according to your rules.
Additional fields/attributes
For completed field: 0,01 € execution + 0,04 € completion.
Ordering images
Images in the best order for your catalog.
Background removal
Isolate the product and remove the background from the images.
Images set
Generate images of the product inserted in a context of use.
Multilingua
Access to multilingual versions provided by the service.

The benchmark in the project Leroy Merlin Italy
The service was used to compare the cards produced with the competition and define the interventions on the contents of the catalogue.
Benchmark Demo
Let's talk about your market Benchmark.
Let your contacts: we define together products, references and objectives of comparison.
- Comparison between product cards
- Analysis of images, texts and features
- Feedback to improve your templates





