Company
Technology and expertise for product data.
We are an Italian company developing robust technology to simplify the management and sharing of product information between brands and retailers.
The Sentric platform combines scalable infrastructure with an extensive database to make digital product sheets for physical goods easy to find and access.
Every day, we manage and process millions of data points — images, descriptions and technical specifications — to deliver consistent, high-quality and accessible product information.
We help manufacturers retain control of their content and retailers save time, reduce errors and keep their catalogues up to date.
Information quality
Structured data and consistent content to represent each product.
Operational efficiency
Less repetitive work when preparing and updating catalogues.
Content control
Tools to manage and share information between brands and retailers.
Our journey
From an idea to product data at scale.
Milestones in Sentric’s development: technology, collaborations and a growing product information database.
Sentric is founded
Alessandro Boschiero and Michele Lorenzini establish Sentric to simplify access to product information and help retailers bring their assortments online.
A pre-seed investment round
We complete a pre-seed investment round, an early milestone in the development of our technology and business.
The Startup Wise Guys programme
Sentric joins the second Startup Wise Guys SaaS programme in Milan. Running from October 2021 to February 2022, it combines investment and mentorship to support the company’s development.
Our first VivaTech participation
We present Sentric at VivaTech in Paris with support from Le Village by CA Paris. International discussions focus on access to validated data and the needs of major retailers.
Results with Leroy Merlin Italia
We share the product content automation project developed with Leroy Merlin Italia, covering data collection from brands, validation and integration into e-commerce workflows.
Sentric Academy launches
We introduce training and certification programmes for agencies, developers and professionals. Platform expertise becomes part of the development of our partner network.
Selected by EIT Culture & Creativity
We join the second cohort of EIT Culture & Creativity’s Scale Post-Acceleration programme, a European growth programme connecting companies, investors and industry partners.
10 million products in the database
We announce the milestone of 10 million products, following 8 million in July. The information available to brands, retailers and integration partners continues to grow.
Sentric at Web Summit in Lisbon
We participate in Web Summit in the Italian Pavilion promoted by ICE–ITA, presenting our product data management technology to international retailers, manufacturers and partners.
Giacomini: from catalogue to PIM
We present the Giacomini project: Product Generator supports the digitisation and standardisation of around 10,000 SKUs, turning existing catalogues into data for the new PIM.
One platform, from data to integration
We continue developing Sentric around product data supply, Product Generator and Benchmark. APIs and partner collaborations connect information to business systems and sales channels.
Company
Founders
Sentric’s leadership combines product development, technology expertise and business management.
Alessandro Boschiero
CEO & Co-founder
Product & Technology
Michele Lorenzini
CFO & Co-founder
Finance & Sales
Core team
Expertise in platform development, catalogue management and customer support.
Alex Tarana
CTO · Engineering
Alessia
Catalogue & Customer Service
Stefano
Backend Development
Careers
The expertise behind Sentric’s development.
Explore the professional areas that contribute to our work. We are currently not accepting new applications.