s #SuSentric – Episode 12
📦 Title: Goleador Fruit, delicious 8g fruit caramels (Pack of 200)
🌿 BrandGoleador
🔢 EAN: 8003440212325
🗂️ Category: Food | Sweets | Caramelle
🌍 Languages available: 21
🛒 Supported channels: e-commerce, confectionery distribution, international food marketplace
PRODUCT SHEAD
Denomination: Goleador Fruit Caramels to fruit taste Net weight: 1600 g Ingredients: glucose syrup, sugar, food jelly, acidifier: citric acid, aromas, vegetable concentrate (spiruline, paper), coating agent: bees wax, coloring: carmino. Allergen information: For allergens, including gluten-containing cereals, see the ingredients above in MAIUSCOLO. GLUTEN FREE nutrition statement. Average values for 100g : Energy 1676 kJ / 394 kcal, Fat 0,2 g, of which saturated fat 0,1 g, Carbohydrate 87 g, of which sugars 62 g, Protein 9,9 g, Salt 0 g. Storage mode: keep in a cool and dry place, sheltered from moisture and heat sources. Produced for Perfetti Van Melle S.p.A., Lainate, MI, Italia Distributed by Uncle Food Srl, Via Alcide De Gasperi, 33, Naples (NA), 80133 Italy To be consumed preferably within: see the package Lotto: see box. Lot: see box. PP5 packaging. Differentiated collection. Check the provisions of your MunicipalityGoleador Fruit, delicious 8g fruit candies (Confection 200)
A complete board from a regulatory and nutritional point of view, but with little emphasis on the experience of use and with a still too technical setting. Formally complete, but they serve structure, tone and narrative to make it really effective on Sentric and digital channels.
📌 Detailed but not user-friendly structure: the board contains all the sections provided for a food product (in ingredient, nutritional values, allergens, storage mode), but is presented in a hierarchical manner. On Sentric, a structure with clear blocks would simplify the consultation and enhance the highlights.
📌 Full but impersonal content: all mandatory information there are, including statements on allergens and packaging. However, lacks a more "narrative" or attractive content that highlights the product's greediness, the target (children? families?), or the purchase value (e.g. 200 ideal parts for parties, offices, etc.).
📌 Standard tone but not engaging: the language is correct, but too technical for a sweet product. An e-commerce card should alternate accuracy and emotional appeal, especially for gommose candies that aim at pleasure and carefreeness. #ProdottoSuSentric
📌 Focus on the benefits of absent use: is specified that the product is Free, but there is no real focus on experiential benefits (e.g. fruit taste, soft texture, ideal for large and small). A lack that makes the card more similar to a label than to a sales tool.
