Giacomini and Sentric: digitizing 70 years of innovation

For over seventy years, Giacomini S.p.A. design solutions that improve housing comfort with constant attention to sustainability and energy saving. In the process of digital evolution, the company started a project to digitize product data through the adoption of a PIM (Product Information Management) system. To address this transformation efficiently and scalable, Giacomini has chosen Sentric as a technology partner for product card management.

The challenge: standardize and migrate over 10.000 SKU

The objective of the project was clear: to migrate in digital format over 30 product models and almost 10.000 SKU, starting from the existing catalogues. A complex task, requiring speed, control and data quality.

With the help of Sentric and its Product Generator service, Giacomini has been able to transform a traditionally manual and expensive migration activity into an automated, verifiable and fast process.

Solution: Sentric Product Generator

The Product Generator is the Sentric service that allows you to create standardized and customizable product cards starting from raw data. The system analyzes, structure and enriches technical information, generating a digital catalog with a high level of accuracy and visual and descriptive quality.

In the case of Giacomini, the project was started with a pilot on a specific product line, then gradually extending to the whole range. This approach has ensured controlled and measurable migration, drastically reducing implementation time.

The results: a complete digital catalogue ready for the future

Thanks to Sentric, Giacomini has obtained a fully digitized product catalog, ready to be integrated into the new system PIM and usable in all future channels – from the website to e-commerce platforms and interactive technical catalogs.

The ability to maintain complete control over product data, combined with ease of export and update, allowed the company to lay the foundations for new online visibility opportunities and more sustainable management of the information heritage.

Efficiency and data quality collaboration

The Giacomini–Sentric project demonstrates that digitalization of product data is not only a technical step, but a real investment in operational efficiency, quality and innovation.

With tools such as the Product Generator and the automatic data enhancement and standardization features of Sentric, companies can confidently face the transition to a solid, flexible and integrated digital ecosystem.

Sentric continues to support manufacturers and brands in creating accurate, interoperable and ready-to-use digital catalogs, helping them transform data into value and competitiveness.