As Sentric and Leroy Merlin have automated (really) the management of product cards

• Michele Lorenzini, Co-founder & CFO of Sentric
• Marco Trada, Ecommerce Director Leroy Merlin Italy

Managing thousands of product cards in an omnichannel context takes time, resources and precision. Today, however, thanks to artificial intelligence, it is possible to change gear. That's what we did together. Leroy Merlin, improving the quality of data and drastically simplifying team work eCommerce.

The problem

How to ensure that the product cards are always updated, complete and reliable, when working with hundreds of brands and thousands of references?

Solution: AI, validated data and automated flows

Together with Leroy Merlin, we have activated a system that directly collects the product information, validates and integrates it automatically on the eCommerce website. All managed through proprietary technology of Sentric, designed for multi-brand retailer.

The results

📈 +30% average completeness of product cards

⏱ –80% time dedicated to updating content

a Better competitiveness, thanks to always updated and consistent data

“This partnership shows how AI-based technology can transform how retailers manage their online catalogs,” – Michele Lorenzini, co-founder & CFO of Sentric

“It is one of the first concrete examples in Italy of how artificial intelligence can enhance the entire product data management cycle,” – Marco Trada, Ecommerce Director Leroy Merlin Italia

Let's talk about it in a webinar with Netcomm Academy

📅 Thursday 23 May, at 12:00

: Free Webinar: “IA for the Optimisation of the Boards Product in Multichannel Strategy”

🔗 Netcomm Academy🔗 Subscribe here

We will share learnings, numbers and processes behind this collaboration — and how to replicate the model also on other catalogs and marketplaces.